Complete rebranding of the San Francisco Museum of Modern Art for typography studio class. The mark
was developed from the influence of the Mario Botta designed window structure that is a prominent
feature of the museum’s unique architecture. Special focus was dedicated to developing the mark,
as the old system is type only. This is intended to really differentiate the museum
from other contemporary art museums, especially those adopting the ‘MOMA’ acronym.
was developed from the influence of the Mario Botta designed window structure that is a prominent
feature of the museum’s unique architecture. Special focus was dedicated to developing the mark,
as the old system is type only. This is intended to really differentiate the museum
from other contemporary art museums, especially those adopting the ‘MOMA’ acronym.
[FALL 2020]
Museum Banner
Exhibition Banner
Business Card Front
Business Card Back
Letterhead
Back Page
Envelope
Logo Hoodie
Logo Tote
Museum Maps
Museum ticket example for the museum’s famous Andy Warhol exhibit.
Initial explorations into the logo development.
Current SFMOMA Logo
Window Feature designed by Mario Botta in 1995.